Bet365 Becomes Official Global Partner of UEFA Champions League

The groundbreaking three-year agreement will see bet365 gain significant visibility across one of the most-watched football competitions globally, beginning with the 2024/25 season and running through to the 2026/27 season.

This landmark deal will cover UEFA's men’s competition, providing extensive brand exposure for bet365 on various UEFA platforms. As part of the agreement, bet365’s branding will feature prominently on in-game perimeter LED boards and media backdrops, ensuring continuous visibility during live broadcasts. Additionally, the partnership includes a strong presence across UEFA Champions League digital channels, further amplifying the brand’s reach to millions of fans across the globe.

In a bid to enhance fan engagement, bet365 will also launch a large-scale ticket giveaway, offering thousands of tickets to UEFA Champions League matches in select countries. This initiative aims to bring fans closer to the action by providing access to highly sought-after match tickets, ultimately driving greater interest and connection to the competition.

Guy-Laurent Epstein, UEFA’s Director of Marketing, expressed his enthusiasm for the partnership, stating, “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League. This partnership unites the world’s most prestigious club football competition with millions of passionate fans around the globe.”

Beyond this latest deal, bet365 has been actively expanding its presence in the sports and gaming industry. In June 2024, the operator extended its collaboration with Sports Information Services (SIS), incorporating SIS’s eSoccer and eBasketball products into its betting platform. This integration has brought more than 150,000 new events to bet365’s offering, significantly expanding its range of available betting options and further solidifying its position as a leader in the sports betting industry.

As bet365 continues to grow its global footprint through strategic partnerships, this new deal with the UEFA Champions League marks a significant milestone, combining the excitement of elite European football with the brand's commitment to delivering a dynamic and engaging betting experience for fans worldwide.