Betano Becomes Global Sponsor of UEFA Europa and Conference Leagues Until 2026/27!

This multi-year partnership mirrors the recent deal between bet365 and the UEFA Champions League, highlighting a growing trend of sports betting companies partnering with premier European football competitions.

The sponsorship agreement positions Betano as a key partner in UEFA's strategic plans to enhance fan engagement and expand its audience base. Stoiximan, another brand operated by Kaizen Gaming in Greece and Cyprus, will be the official sponsor of these European knockout competitions in those specific markets. This localized approach reflects Kaizen's strategy of leveraging its regional brands to strengthen its footprint across Europe.

This three-year deal was finalized in Monaco, just ahead of the official draw for the upcoming season. The partnership builds on Kaizen Gaming’s existing relationship with UEFA, where Betano became the first-ever official betting partner of EURO 2024. Kaizen's continued collaboration with UEFA demonstrates a commitment to enhancing the experience of football fans globally, offering them new ways to engage with the sport.

UEFA's Perspective on the Partnership

Guy-Laurent Epstein, UEFA Marketing Director, expressed his enthusiasm for the partnership: “We are thrilled to announce our collaboration with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA Euro 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”

Kaizen Gaming’s Commitment to Football

Aris Dimarakis, Deputy CEO of Kaizen Gaming, shared similar sentiments, highlighting the company’s strategic alignment with UEFA's goals: "During UEFA Euro 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world's most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League."

Kaizen Gaming's sponsorship strategy underscores its commitment to growth and expansion in the European sports betting market. This latest announcement follows closely on the heels of its recent partnership with Gaming Corps in Bulgaria, reflecting the company’s broader ambition to bolster its presence in Europe through strategic alliances.

Betano's Strategic Objectives

By partnering with UEFA, Betano aims to enhance its brand visibility across Europe and capitalize on the increasing popularity of the UEFA Europa League and UEFA Conference League. The partnership also offers Betano an opportunity to innovate in fan engagement, creating memorable experiences and connecting with football supporters in meaningful ways.

The deal places Kaizen Gaming at the forefront of sports marketing within the betting industry, aligning with UEFA's objectives of growing its competitions globally and reaching new audiences. As the official global sponsor, Betano will play a crucial role in amplifying the excitement and accessibility of these European club competitions, offering fans unique opportunities to engage with the sport they love.

Future Collaborations and Expansions

This agreement is the latest in a series of strategic moves by Kaizen Gaming to expand its reach and influence within the sports betting and gaming sectors. As the company continues to grow, its partnerships with major organizations like UEFA are likely to play a significant role in shaping its future.

In conclusion, Betano's sponsorship of the UEFA Europa League and UEFA Conference League until 2026/27 marks a significant milestone in Kaizen Gaming's journey, positioning the brand to capture the passion and enthusiasm of European football fans for years to come.