Betano Makes UK Debut in Collaboration with Kaizen Gaming and BVGroup!

This move expands the reach of the Betano brand, offering UK customers access to a range of exciting features and safer gambling tools.

With this launch, customers in the UK can enjoy a variety of features on the Betano platform, including enhanced accumulators, bet boosts, a bet builder product, and the recently introduced Lucky Dip. Additionally, BVGroup's suite of safer gambling tools, such as the Sentinel player protection system, will be available to ensure a responsible gaming experience for users.

The timing of this launch is significant, coinciding with a busy summer of sports events. Betano is set to play a prominent role as the official sponsor of both the CONMEBOL Copa America 2024 and UEFA Euro 2024. To celebrate its UK debut, Betano is offering new customers the chance to win tickets to the Euros in Germany.

While this marks Betano's official launch in the UK, the brand has already established a strong presence in the region. Recently, Betano secured the position of the new front-of-shirt sponsor for Aston Villa, a move set to take effect in the upcoming season.

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, expressed enthusiasm about the partnership with BVGroup, emphasizing the importance of finding the right partner for Betano's expansion into the UK market. He highlighted BVGroup's reputation and established presence as key factors driving this collaboration.

Brent Almeida, Chief Commercial Officer of BVGroup, echoed Hernando's sentiments, expressing delight in partnering with Kaizen Gaming. Almeida emphasized BVGroup's commitment to providing a safe and entertaining gaming experience for Betano customers, leveraging their technology and operating capabilities.

In other sports betting news, UTR Sports has forged a long-term partnership with Sportradar, focusing on the UTR Pro Tennis Tour (PTT). This collaboration further underscores the dynamic landscape of sports betting and highlights the ongoing efforts to enhance the sports entertainment experience for fans worldwide.