BetConstruct Joins BOS to Strengthen Its Position in Sweden

This strategic move aligns with the company’s ongoing expansion efforts, particularly as its B2C brand, VBet, operates under a local gambling license.

Shacke Manukyan, Head of Compliance at BetConstruct, emphasized the significance of this membership, stating: “Becoming a member of BOS marks an important milestone for BetConstruct. This membership allows us to collaborate with key industry stakeholders to promote responsible gaming, innovation, and a fair competitive environment in Sweden. We look forward to contributing our expertise and working together to shape the future of the Swedish gambling industry.”

BOS Secretary General Gustaf Hoffstedt welcomed BetConstruct, highlighting the company’s growing influence in the Swedish market. “We are all delighted to welcome BetConstruct to the BOS family. BOS brings together the major international gambling companies in the Swedish market. BetConstruct’s importance in Sweden has increased in recent years, and we look forward to taking part in their commitment. Thanks to BetConstruct, we are also strengthening the association’s expertise not only in the business-to-consumer area but also as a game supplier.”

The membership comes at a pivotal time for BOS, which has been advocating for amendments to Sweden’s Gambling Act to close loopholes that allow unlicensed operators to target Swedish players. By joining BOS, BetConstruct aligns itself with efforts to maintain a well-regulated market while strengthening its industry relationships.

This development is part of BetConstruct’s broader expansion strategy, which has seen the company forge multiple high-profile partnerships. In December 2024, BetConstruct announced a deal with Galaxy Gaming, integrating Galaxy’s table game content into its platform. The company also collaborated with Flutter earlier in the year and entered a CRM partnership with Fast Track, reinforcing its position as a key player in the online gambling sector.

By becoming a BOS member, BetConstruct not only enhances its presence in Sweden but also gains a stronger voice in shaping regulatory discussions. With a focus on responsible gaming, innovation, and sustainable market growth, this step further cements its role in the evolving landscape of Swedish online gambling.