Beter Partners with SportyBet to Deliver Premier Sports and Esports Content in Africa!

The partnership aims to enhance SportyBet's offerings by integrating Beter's specialized sports and esports content. Through this agreement, SportyBet players will gain access to Beter’s in-house Setka Cup table tennis tournaments and ESportsBattle competitions. The latter currently includes popular titles such as eFootball and eBasketball, with future plans to incorporate CS2 and eHockey into the mix. This expansion aligns with SportyBet's broader strategy of diversifying its content portfolio to meet the evolving preferences of its user base.

SportyBet operates primarily in Africa but has ambitions to extend its footprint into Latin American territories. The collaboration with Beter is a significant milestone for the supplier, as it represents their first partnership with a high-profile African operator. This move underscores Beter's commitment to tapping into the growing African market, where there is an increasing demand for dynamic and engaging betting products.

Reflecting on the partnership, Beter CEO Gal Ehrlich expressed optimism about the potential of their products in Africa. He stated, “We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators. Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise, and Beter is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations.”

Sporty Group VP of Business Development Gregory Parsons echoed Ehrlich's sentiments, emphasizing the importance of offering engaging and relevant content to their users. He commented, “We believe in offering our users engaging and relevant content and, considering what Beter has to offer, it made sense to enter into a partnership and add its content to our overall offering globally. Our players seek a round-the-clock betting experience and want to wager on big action quickly. This is why Beter’s fast sports and esports content is the ideal solution for us.”

This partnership builds on SportyBet’s recent collaborations, including a notable agreement with Manchester City as the team's Official Betting Partner in Africa, as well as partnerships with Sportradar and WSC Sports. On the other hand, Beter has also been active in forming alliances, such as with Novibet in January and Superbet in April of this year. Last year, Beter engaged in several significant partnerships, including one with Digitain in July and another with Grid in February.

Overall, the collaboration between Beter and SportyBet signifies a strategic move to enhance the betting experience for users in Africa and beyond, leveraging Beter’s innovative sports and esports content to meet the growing demand for high-quality betting products.