Betfred USA Enhances Integrity Measures with US Integrity Partnership!

The primary focus of this collaboration is to prevent student-athletes, coaches, and staff from engaging in prohibited sports wagering activities.

In a bid to fortify its commitment to integrity, Betfred USA is joining forces with US Integrity, aiming to harness monitoring software and tools to elevate standards in these crucial areas. Central to this partnership is the adoption of ProhiBet, an innovative technology specifically engineered to ensure compliance among student-athletes, coaches, and administrative personnel with the intricate state regulations governing sports betting activities.

Kresimir Spajic, CEO of Betfred USA, underscored the significance of this renewed partnership, emphasizing that the integration of ProhiBet technology reaffirms the company's steadfast dedication to integrity and compliance. By providing a secure and transparent system, Betfred USA aims to seamlessly align with the regulatory framework surrounding sports betting.

Matt Heap, Managing Director of ProhiBet, expressed enthusiasm about the collaboration, highlighting the synergy between ProhiBet's cutting-edge encrypted data transfer system and Betfred's unwavering commitment to upholding the integrity of sports. He believes that this partnership will significantly enhance the transparency and trustworthiness of both current and future prohibited bettors.

Betfred's collaboration with US Integrity and ProhiBet underscores a holistic approach to legal sports betting and the proactive tackling of prohibited bettors. Notably, ProhiBet has previously partnered with other prominent entities to offer similar services. In 2023, for instance, ProhiBet collaborated with the UFC to clamp down on fighters and staff engaging in betting activities.

Moreover, it's worth noting that the UFC also has a partnership with US Integrity, which serves as the official betting integrity service for all UFC events, including the highly acclaimed Dana White Contender Series. This network of partnerships reflects a concerted effort across various industries to uphold the integrity and legitimacy of sports betting activities.