BetMakers and RWWA Extend Partnership to Enhance Fixed-Odds Wagering in Western Australia

RWWA, the governing body for thoroughbred, harness, and greyhound racing in the state, operates the TAB under the TABtouch brand, serving 330 retail agencies and online platforms.

The extended agreement ensures the continued integration of BetMakers’ proprietary Price Manager technology across RWWA’s digital and retail sales channels. Price Manager combines AI-powered pricing tools and automated trading strategies, enabling efficient and innovative fixed-odds wagering operations in regulated markets. This partnership will help RWWA maintain and expand its fixed-odds racing capabilities while preparing for future advancements in BetMakers’ technology suite.

Joey Carroll, Director of Business Development and Partnerships at BetMakers, expressed enthusiasm for the renewed collaboration: “We look forward to a continued close partnership with RWWA, helping them successfully deliver their racing offerings throughout digital and retail channels.” Andrew Potts, RWWA’s Head of Risk and Trading, emphasized the strategic importance of the renewal: “Continuing our partnership with BetMakers was essential as we expand our fixed-odds racing business. Their reliability and innovation are crucial to growing this product.”

This renewal reflects both organizations’ commitment to strengthening their offerings in the competitive wagering market. For RWWA, it ensures robust support for TABtouch customers while leveraging cutting-edge tools to enhance customer experiences. For BetMakers, it reaffirms their leadership in fixed-odds wagering technology and underscores their role in driving innovation across the industry.

BetMakers’ international growth complements this partnership. In November 2024, they collaborated with Delasport to integrate Price Manager into Delasport’s sportsbook offerings, targeting markets in the UK and Ireland. Additional agreements with operators like bet365 and Kambi further highlight BetMakers’ global expansion and ongoing innovation.

By extending their partnership, BetMakers and RWWA are poised to reinforce their market positions, delivering seamless fixed-odds wagering experiences to customers across Western Australia while preparing for future opportunities in the broader racing and wagering landscape.