Eurojackpot Seals Five-Year Sleeve Sponsorship Deal with FC Twente

The agreement will see the Eurojackpot logo prominently featured on the left sleeve of FC Twente’s home and away shirts through the 2029/30 season.

This partnership continues the longstanding relationship between FC Twente and Nederlandse Loterij, which operates several gaming brands in the Netherlands. The deal highlights Eurojackpot’s commitment to supporting Dutch football at the top level while reinforcing its brand visibility in the Eredivisie and beyond.

Marco Behrens, Manager of Commercial Affairs at FC Twente, commented on the significance of the extended agreement: “Eurojackpot will be on the left sleeve of our match shirts starting next season. As a club, we’ve had a strong and productive relationship with Nederlandse Loterij for years, and we’re proud to deepen that connection through 2030. The long-term nature of this partnership shows Eurojackpot’s confidence in our club and our ambitions for the future.”

This collaboration aligns with Nederlandse Loterij’s broader mission to contribute to sports development in the Netherlands. A significant portion of lottery proceeds has historically gone toward supporting local sports initiatives, making this partnership a natural extension of Eurojackpot’s values.

Michael Kastelijns, Managing Director Lotteries at Nederlandse Loterij, emphasized the synergy between the two organizations: “FC Twente is striving for success at the top of the Eredivisie and in the domestic cup competitions. That ambition mirrors Eurojackpot’s spirit as the lottery for real winners, offering the largest jackpot in the Netherlands. Through this partnership, we aim not only to support the club but also to help Dutch football grow. Nederlandse Loterij remains the biggest advocate of sport and physical activity in the country, and we are proud to support FC Twente in its journey.”

This move comes as the football sponsorship landscape prepares for change, with Premier League clubs phasing out front-of-shirt betting sponsors from the 2026/27 season, making sleeve sponsorships an increasingly strategic branding option.