Ezugi Partners with bet365 to Launch Live Casino Titles in Ontario, New Jersey, and the UK

The collaboration will integrate Ezugi’s growing portfolio of games into bet365’s iGaming platform, significantly expanding the reach of both brands in key regulated markets.

Set to go live before the end of 2025, the partnership will see players in these jurisdictions gain access to Ezugi’s distinctive live dealer games, including EZ Baccarat, Revolution Roulette, Ultimate Roulette, and Lucky 7. The deal marks another step in Ezugi’s ongoing expansion strategy as it continues to strengthen its footprint in the competitive live gaming sector.

Ezugi, founded in 2012, became part of Evolution in 2018 and has since evolved into a globally recognized brand with 12 studios worldwide, offering a wide variety of localized and interactive live casino content. Its focus on delivering high-quality, innovative experiences has helped the company grow rapidly under the Evolution umbrella, appealing to a diverse range of operators and players.

James Robert Smith, Commercial Strategy Manager at Ezugi, expressed enthusiasm about the collaboration, stating:

“We are extremely proud and delighted to partner with an operator of bet365’s magnitude to bring our unique selection of live casino titles to their players. Ezugi’s mission is to deliver fresh, engaging, and entertaining experiences, and we believe bet365’s players will truly enjoy the exciting twists we bring to classic table games.”

A bet365 spokesperson echoed the sentiment, highlighting the operator’s commitment to enhancing its player experience:

“At bet365, we are constantly looking for ways to enhance our players’ experience. Partnering with Ezugi allows us to add innovative and distinctive live casino games to our offering in two key markets. We’re confident our players will love the variety, excitement, and immersive gameplay these titles provide.”

Bet365, already one of the world’s leading online betting and casino platforms, continues to expand its casino portfolio beyond slots and traditional RNG games, as live casino content becomes increasingly popular for its interactive and social features.

Ezugi’s latest partnership signals continued momentum for the supplier’s North American and European growth. Smith reaffirmed the company’s broader ambitions, adding:

“This partnership aligns perfectly with our strategy to expand alongside tier-one operators in key regulated markets across Europe and North America.”

The deal follows recent leadership changes at Ezugi, including the appointment of Gilad Ben-Ami as CEO after nearly a decade serving as Chief Operating Officer—underscoring the company’s commitment to long-term growth and innovation.