Fanatics Partners with Intelitics to Enhance Customer Acquisition and Retention

The deal grants Fanatics access to Intelitics’ advanced mar-tech platform, designed to optimize marketing campaigns and improve player engagement.

By leveraging Intelitics’ data-driven solutions, Fanatics can efficiently manage and monitor performance marketing activities while offering greater personalization to its players. The platform powers Fanatics’ Performance Marketing Partner Program, equipping the operator with a range of tools, including real-time campaign tracking, player analytics, and personalized dashboards.

This partnership aligns with Fanatics’ broader strategy to expand its presence in the US retail and online betting market, where it has already established a foothold across 22 states. By integrating Intelitics’ technology, the operator aims to maximize marketing efficiency and strengthen its player retention efforts in an increasingly competitive environment.

Commenting on the collaboration, Intelitics CEO Allan Stone stated: “Fanatics needs no introduction, and we are thrilled to be working with an operator of this calibre to support its performance marketing activity with our state-of-the-art platform and toolset. Our platform enables operators to leverage data effectively, allowing for real-time performance monitoring and campaign optimization—critical capabilities in a highly competitive and costly customer acquisition landscape.”

With this partnership, Fanatics is positioned to refine its marketing strategies and enhance player experiences, reinforcing its status as a key player in the evolving US betting market.