Fanatics Sportsbook Expands to Kansas!

This latest development comes as part of Fanatics' ambitious growth strategy, which has seen the sportsbook rapidly expand its presence across the United States in 2024.

Residents and visitors in Kansas can now access the Fanatics Sportsbook app on both iOS and Android platforms, joining millions of sports enthusiasts across the country who already enjoy the platform's features and offerings. With this launch, Fanatics extends its reach into yet another key market, further solidifying its position as a leading provider of sports betting services in the US.

Since August 2023, Fanatics Betting and Gaming has been leveraging the expertise and infrastructure of PointsBet, which it acquired, to enhance its operations in the US market. The migration of PointsBet customers to the Fanatics Sportsbook app has been a strategic priority for the company, ensuring a seamless transition for users while unlocking new opportunities for growth.

Customers in Kansas who were previously using PointsBet will experience a smooth transition, with their account details, balances, rewards points, and responsible gaming settings automatically migrated to the Fanatics Sportsbook platform. This seamless integration underscores Fanatics' commitment to providing a user-friendly and customer-centric betting experience.

The Fanatics Sportsbook app boasts a range of innovative features designed to enhance the betting experience for users. Built natively for both iOS and Android devices, the app offers unique benefits such as up to 5% of wager returns in FanCash, a user-friendly discover page, and robust search functionality, ensuring that customers can easily find and place bets on their favorite sports and events.

In addition to the Kansas launch, Fanatics Betting and Gaming has made headlines this week with the opening of the Fanatics Betting and Gaming Sportsbook in Connecticut, in partnership with the Connecticut Lottery (CLC). This strategic move further strengthens Fanatics' presence in the New England region and underscores its commitment to providing best-in-class betting services to customers nationwide.

In parallel with its expansion efforts, Fanatics has entered into a multi-year strategic partnership with Oddin.gg, a leading provider of esports content. The partnership will see Sportradar offering audiovisual streaming of Oddin's esports content to its betting operator clients worldwide, enhancing the range of betting options available to sports fans globally.

As Fanatics continues to expand its footprint and explore new partnerships, the company remains at the forefront of innovation in the rapidly evolving sports betting industry, driving growth and delivering unparalleled experiences to customers across the country and beyond.