Formula 1 Names Betway Its First Official Betting Operator in Groundbreaking Partnership

The agreement, signed with Betway’s parent company Super Group, marks a multi-year collaboration and represents a new step in Formula 1’s approach to fan engagement and sports wagering.

The deal is the first of its kind for the global motorsport series and aims to introduce new ways for fans to interact with races through betting markets built around real-time race dynamics. With the integration of advanced data and live analytics, Betway will be able to offer in-play betting opportunities focused on driver and team strategies as events unfold on track. These markets are expected to rely on a new set of performance metrics and data insights designed specifically for Formula 1.

This partnership follows Formula 1’s recently announced agreement with sports data provider ALT Sports Data, which is helping expand the sport’s data ecosystem for betting and analytics. The collaboration will allow operators to develop more detailed and dynamic betting markets based on real-time race information, making wagering more interactive for fans watching the action live.

In addition, OpenBet recently confirmed that it has integrated official Formula 1 data into its Trading System ahead of the 2026 season. This move further strengthens the infrastructure behind Formula 1 betting markets and ensures operators can offer regulated, reliable wagering options based on official race data.

Super Group CEO Neal Menashe welcomed the agreement, emphasizing the importance of innovation in the betting experience. According to Menashe, the partnership demonstrates Betway’s commitment to top-tier sports and will allow the company to introduce new betting opportunities for customers throughout the Formula 1 calendar.

“We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1,” Menashe said. “This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends. It promises to be a competitive season with fantastic races across the globe, and we’re excited to be part of it.”

Jonny Haworth, Formula 1’s Director of Commercial Partnerships, also highlighted how betting has become a natural extension of modern sports fandom. He explained that the sport’s vast amount of performance data makes it particularly well suited for advanced betting products.

“With such complex and detailed data sets, this partnership allows our adult fans to engage even more deeply with the strategic elements that make Formula 1 so exciting,” Haworth said. “Using real-time, regulated data creates a new level of engagement and brings an additional dimension to the race experience.”

The partnership signals Formula 1’s continued efforts to modernize its commercial ecosystem while providing fans with new ways to connect with the sport.