GR8 Tech Expands ULTIM8 Virtual Sportsbook With New Basketball Offering and Enhanced Operator Control

The launch builds on GR8 Tech’s established reputation in cricket, where it has developed one of the industry’s most detailed and comprehensive betting lines.

The company emphasized that the expanded basketball offering is not just an additional product category, but a significant enhancement to the diversity and depth of its virtual sports ecosystem. According to GR8 Tech, the new content reinforces its strategic aim to deliver high-quality, data-driven virtual experiences that appeal to a wide cross-section of bettors worldwide.

Dinos Doxiadis, GR8 Tech’s Head of Sports Business, highlighted the company’s strong performance in complex markets as a key indicator of its technological and operational capabilities. “One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,” he said. “Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”

Alongside its content expansion, GR8 Tech is investing heavily in infrastructure upgrades designed to give operators more flexibility and precision in how they deploy sportsbook features. This includes tools and systems that allow operators to shape, customize, and optimize content delivery to better match the preferences of their users.

Doxiadis noted that this evolving infrastructure is central to GR8 Tech’s long-term strategy. “The goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, they’ll gain an even greater ability to adapt the sportsbook to their specific needs—on top of what they can already do today.”

He added that GR8 Tech has already rolled out a number of recommendation models capable of delivering custom content at the individual user level. “We have a very good infrastructure and baseline to invest in, and we will continue working in this direction,” Doxiadis said.