Hard Rock Atlantic City Launches $50K Holiday Giving Campaign

The initiative began with a $10,000 contribution to the Community FoodBank of New Jersey, which plays a vital role in addressing food insecurity for families in need.

This year’s recipients include a diverse range of charities and programs such as Covenant House Atlantic City, Garden State Equality, Boys & Girls Club of Atlantic City, and Holidays for Heroes’ Shop with a Cop, among others. Each organization focuses on critical community issues, from youth development and family services to equality and advocacy.

The campaign is a collaborative effort between Hard Rock Atlantic City and the Boardwalk 1000 Foundation, reflecting the casino’s commitment to giving back since its 2018 opening. "I am deeply grateful for our customers who generously donate to the Boardwalk 1000 Foundation," said George Goldhoff, President of Hard Rock Atlantic City. "Their support enables us to make a meaningful impact this holiday season."

Other beneficiaries include Kelly’s Kidz, Live to Serve, Atlantic County Toys for Kids, Court Appointed Special Advocates (CASA), ARC of Atlantic County, Atlantic City Rescue Mission, and Jewish Family Services. These contributions aim to address various needs within the community, including shelter for the homeless, support for children and families, and assistance for individuals with disabilities.

Beyond its holiday efforts, Hard Rock Atlantic City has established itself as a cornerstone of local philanthropy, partnering with over 500 charities since 2018. Earlier this year, its parent company, Hard Rock International, announced a partnership with Major Food Group to revamp dining experiences across its global properties, including Atlantic City. The company has also expanded its commitment to combat human trafficking through awareness initiatives and enhanced training programs.

The "12 Days of Giving" campaign underscores Hard Rock Atlantic City’s dedication to uplifting its community, making the holiday season brighter for countless individuals and families. Through these ongoing efforts, the company continues to exemplify its mission of creating a positive impact both locally and beyond.