Highlight Games Extends Greek Super League Rights for Soccerbet

This extension guarantees continued access to highlights from top Greek football clubs, including Olympiakos, Panathinaikos, and PAOK Salonika.

Soccerbet uniquely combines real match footage with virtual sports betting, delivering an immersive and authentic experience. Highlight Games CEO Steven Holmes expressed his excitement about the renewal, saying, “Our Greek Soccerbet game has proven to be incredibly popular with players. This extension reflects our commitment to delivering high-quality, exclusive content to our customers and partners worldwide.”

The agreement builds on Highlight Games’ ongoing efforts to expand its global presence. Earlier in 2024, the company partnered with Sahara Games Technology to launch Soccerbet in Kenya, Uganda, and Mozambique, bringing its innovative product to new audiences in Africa. In Europe, Highlight also strengthened its foothold through a partnership with ComeOn Group, which integrated its video-based virtual sports into its sportsbook offerings.

Highlight Games is not just focusing on football. The company has diversified its portfolio by introducing additional virtual sports products, such as tennis and MotoGP games. These offerings cater to the growing demand for video-based betting experiences in regulated markets, ensuring that the company remains at the forefront of innovation in the virtual sports sector.

This renewal follows a series of similar agreements that have allowed Highlight Games to integrate archival footage from renowned leagues, including LaLiga and Serie A, into its products. These partnerships underscore the company’s dedication to delivering a high-quality gaming experience to players across the globe.

With the extension of its Greek Super League rights and a continued focus on product diversification, Highlight Games is well-positioned to strengthen its reputation as a leader in the virtual sports betting market.