Highlight Games Launches First Instant Win Game "Golden Goals" with Azerbaijan National Lottery!

Known locally as Qol Qazan, the game allows players to select a golden ball that reveals archive footage from the Turkish Super Lig, offering a highly interactive and engaging experience. This launch is a significant part of Highlight Games' broader strategy to expand its footprint across Europe, following successful collaborations with Sisal Sans and the Turkish National Lottery, where its virtual sports products generated substantial engagement and turnover.

The partnership between Highlight Games and Azerlotereya was first announced in February 2024, and this latest development solidifies their collaboration, marking an important milestone for both companies. The Golden Goals game is now available to both online and retail customers throughout Azerbaijan, making it widely accessible and appealing to various player demographics.

Steven Holmes, CEO of Highlight Games, commented on the launch, saying, "Products like Golden Goals utilise our exclusive archive of video footage from some of the biggest sporting leagues in the world in a whole new way. I’m excited to see how players in Azerbaijan respond to this unique product, and I look forward to expanding our instant win portfolio with Azerlotereya in the near future."

This new venture comes on the heels of Highlight Games’ other global initiatives, including a 2024 partnership with Sahara Games Technology, aimed at bringing its Soccerbet content to key African markets such as Kenya, Uganda, and Mozambique. Soccerbet uses an extensive collection of video clips from English football competitions like the FA Cup and EFL to provide players with a one-of-a-kind virtual sports experience. These partnerships highlight Highlight Games' commitment to leveraging exclusive video content and innovative gaming formats to engage players worldwide.