Highlight Games Launches Soccerbet LaLiga in Africa
Last update: 07 January, 2025
Soccerbet allows players to engage with match highlights from real archival footage, integrated with innovative digital betting formats. This includes both single match and league-based gameplay options.
The LaLiga Soccerbet product will be accessible through a dedicated satellite channel and offered by regional operators such as BetStar, ZukaBet, MasterBet, and Sky Games. These operators will host the game in retail venues, building on the success of Soccerbet’s existing channels in Africa, which already feature English football content.
Highlight Games CEO Steven Holmes expressed his enthusiasm about the launch, stating, “I’m delighted to announce that Soccerbet LaLiga is now live with several of our valued customers in Africa. This is a key market for Highlight Games, and it’s exciting to expand our portfolio with our growing customer base.” Holmes emphasized the unique appeal of Soccerbet, highlighting its extensive use of real archival footage, diverse team representation, and unmatched action compared to competitors.
He added, “Football is the biggest game in the world, and Soccerbet truly stands out. I’m confident that Soccerbet LaLiga will prove popular, just as other iterations of our flagship game have.”
The introduction of LaLiga content follows Highlight Games’ strategy to bolster its offerings in Africa, a region where football holds massive appeal. Notably, in September, SportyBet was named the Official Betting Partner of LaLiga in Africa, further underscoring the league’s influence on the continent.
In addition to its LaLiga venture, Highlight Games has recently extended its exclusive rights agreement for archival footage from the Greek Super League, ensuring continuous growth and diversification of the Soccerbet platform’s content.
The launch of Soccerbet LaLiga strengthens Highlight Games’ foothold in Africa, bringing football fans a premium, immersive virtual betting experience while showcasing the brand’s commitment to innovation and market expansion.