Kambi Group Enters Multi-Year Sportsbook Partnership with Pickwin in Mexico

Under the agreement, Kambi will become Pickwin’s new sportsbook technology and platform provider, replacing the operator’s previous supplier.

The deal will see Kambi launch its services in Mexico immediately, delivering its full suite of sportsbook solutions to Pickwin. These include Kambi’s popular bet-builder product, advanced trading and risk management tools, and extensive regulatory compliance support. The integration is designed to enhance Pickwin’s offering and strengthen its competitive position in Mexico’s rapidly developing sports betting market.

The partnership further consolidates Kambi’s presence in the region, where it has already established a strong track record working with operators across regulated Latin American jurisdictions. By aligning with Pickwin, Kambi continues to position itself as a leading supplier for operators seeking scalable, compliant, and high-performance sportsbook solutions.

Commenting on the agreement, Kambi Group CEO Werner Becher said the partnership reflects a shared ambition to deliver premium betting experiences in Mexico. He highlighted Kambi’s experience in Latin America and its deep understanding of regulatory frameworks as key factors in supporting Pickwin’s long-term, sustainable growth.

Pickwin Co-Founder and CEO Diego Sanchez described the partnership as a pivotal milestone for the company. He noted that Kambi’s reputation and technological expertise provide confidence as Pickwin looks to elevate its product and capitalize on the country’s growing appetite for sports betting.

Founded in 2015 and headquartered in Mexico City, Pickwin operates a peer-to-peer sports betting platform and has steadily built its presence in the domestic market. The alliance with a major global supplier like Kambi is widely viewed as a significant boost to its future prospects.

With Mexico set to co-host the FIFA World Cup in the summer of 2026, domestic sportsbooks are eager to optimize their platforms, making this partnership particularly timely as operators prepare for increased demand and global attention.