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NetBet Extends Ray Parlour Deal and Partners with Relax Gaming

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NetBet Extends Ray Parlour Deal and Partners with Relax Gaming
NetBet has unveiled two major business developments, reinforcing its market presence in both the UK and Denmark.

The operator has announced the extension of its partnership with football legend Ray Parlour as brand ambassador for NetBet UK through 2025, while simultaneously expanding its gaming portfolio in Denmark through a new collaboration with Relax Gaming.

Ray Parlour, a former Arsenal midfielder and key member of the iconic ‘Invincibles’ squad that went an entire Premier League season unbeaten, first joined forces with NetBet in 2024. His extended role will see him continuing to feature in NetBet UK's marketing campaigns across both sports and casino products, providing expert analysis and engaging content for the platform’s users. Parlour expressed his enthusiasm for the renewed partnership, stating: “I’ve had a fantastic year with NetBet, and I’m delighted to continue as their brand ambassador in 2025. With so many huge sporting moments ahead, I can’t wait to be part of the action and share it with NetBet’s passionate players.”

In addition to leveraging Parlour's sports expertise to engage its audience in the UK, NetBet is also focusing on expanding its footprint in Denmark through its new partnership with Relax Gaming. This collaboration will introduce Danish players to Relax Gaming’s renowned titles, including Money Train 3, Wildchemy, and Temple Tumble, offering a diverse and engaging gaming experience. NetBet Denmark’s PR manager, Claudia Georgevici, emphasized the company's strategic approach to partnerships, saying: “At NetBet, we only partner with companies that have a proven track record of creating entertaining titles for customers to enjoy. Relax Gaming's impressive portfolio aligns perfectly with our commitment to delivering the best gaming experience to our players.”

Relax Gaming’s CEO, Martin Stålros, also highlighted the importance of this collaboration in strengthening the company’s presence in key regulated markets. “We’re really looking forward to working with NetBet Casino. The partnership offers an opportunity to work collaboratively in a key regulated market, allowing Relax to expand its presence in the Danish market and across the Nordics,” he commented.

These strategic moves underline NetBet’s dedication to enhancing its offerings and engaging audiences across multiple regions. By strengthening its ambassador program with a widely recognized football icon in the UK and enriching its casino game selection in Denmark, NetBet continues to position itself as a leading player in the online gaming industry.

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