Norway Sees Growth in Regulated Gambling Market Amid Rising Concerns for Young Players

Between 2023 and 2024, foreign gambling operators experienced a drop in net turnover from NOK 1.6 billion to NOK 1.3 billion. In contrast, domestic operators strengthened their position, with Norsk Tipping attracting over 2 million online players in 2024, up from 1.8 million the previous year. Revenue from games that directly compete with foreign offerings increased significantly, rising from NOK 2.6 billion ($285 million) in 2023 to NOK 3.1 billion in 2024. Norsk Rikstoto also reported an uptick in users, contributing to the overall momentum of the licensed market.

Commenting on the figures, Tore Bell, Director of the Norwegian Lottery Authority, noted that the foreign market is “getting smaller year by year.” He highlighted the encouraging trend that more players are now choosing Norwegian games, both in terms of their most recent gambling activity and their general preferences. Despite this progress, Bell pointed out that foreign operators continue to maintain a sizable 22–28% share in the most high-risk segments, notably online casinos, suggesting that certain challenges persist.

Looking ahead, Bell indicated that further efforts to draw remaining players into the regulated sector may require "very special measures," hinting at potential new initiatives to strengthen Norway’s gambling controls.

The report also raises alarms over an emerging risk among younger players, particularly those aged 18–25. Authorities have observed a concerning trend of high-risk gambling behaviours within this demographic. This has prompted calls for additional protective measures, including encouraging Norsk Tipping to take greater responsibility in reducing risks associated with online casino and computer games targeted at young adults.

These concerns build upon actions already taken earlier this year. In January, stricter monthly loss limits were introduced for young players as part of Norway’s broader strategy to minimise gambling-related harm. The new limits aim to create a safer gaming environment, especially for vulnerable groups who may be more susceptible to developing problematic gambling habits.

Overall, while the shift toward regulated gambling options is a positive sign for Norwegian authorities, the report underscores the need for continued vigilance and targeted action, particularly to address the vulnerabilities of young adults in the evolving gaming landscape.