Novomatic Teams Up with Harvest Gaming to Boost Southeast Asia Expansion

The agreement designates Harvest Gaming as the official distributor and representative of Novomatic’s land-based gaming products across key Southeast Asian markets, including Singapore, Malaysia, and Vietnam.

This collaboration aims to enhance Novomatic’s footprint in the region by leveraging Harvest Gaming’s established local presence, market knowledge, and strong industry relationships. With a base in Singapore, Harvest Gaming is well-positioned to support Novomatic’s commercial goals through its in-depth understanding of regional regulations, cultural preferences, and operator needs.

Michael Barsin of Novomatic Sales expressed confidence in the new partnership, stating, “We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the Novomatic brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions.”

Alfred Hwee, General Manager of Harvest Gaming, echoed that sentiment, saying, “We are proud to be appointed as Novomatic’s distributor for this important region. Novomatic is globally recognised for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the Novomatic team to support our customers and drive mutual growth in Southeast Asia.”

The collaboration will focus on bringing Novomatic’s full range of land-based gaming solutions to local operators, including state-of-the-art cabinets, slot machines, electronic table games, jackpots, gaming platforms, and interior design concepts. This will be complemented by interactive tools that enhance the overall player experience.

This announcement also comes shortly after Novomatic was awarded a gaming vendor licence in the UAE, further cementing its position as a leading B2B supplier in newly emerging gaming markets. As the regulatory environment in Southeast Asia continues to evolve—particularly in Singapore, where the Gambling Regulatory Authority (GRA) was only recently established in August 2022—Novomatic’s presence through Harvest Gaming signals a strong commitment to long-term growth in the region.