Playson expands Brazilian presence with Salsa Technology partnership

The deal will see Playson’s growing portfolio of titles integrated onto Salsa Gator, the company’s popular aggregation platform that already hosts more than 19,000 games from over 110 providers.

As part of the agreement, Brazilian players will gain access to a wide range of Playson’s signature releases, including its highly popular Hold and Win series with titles such as Coin Strike 2, Diamonds Power, and Energy Coins. The partnership is designed to deliver a curated selection of localised content, ensuring that the supplier’s games resonate with the preferences of Brazilian audiences.

Cristhian Zito, Head of LatAm Squad at Playson, highlighted the importance of the collaboration:

“Salsa Technology is the ideal partner to further drive our growth in the Brazilian iGaming market. We have been impressed by how much local players in Brazil have enjoyed our games since we entered the market earlier this year. Through Salsa Gator, we look forward to reaching even more players in the country with titles that cater perfectly to their tastes.”

Playson’s expansion in Brazil comes after receiving approval from the country’s Secretariat of Prizes and Bets (SPA) in February, a move that opened the doors to the newly regulated jurisdiction. The supplier has been quick to capitalise, securing partnerships that enhance its visibility and accessibility. Earlier this year, Playson signed a similar agreement with KTO, which delivered its games through the Bragg Hub.

Eliane Nunes, Chief Commercial Officer at Salsa Technology, added:

“Playson combines creativity, technology and consistency in delivering exceptional games. Its addition to Salsa Gator reinforces our commitment to offering operators diverse content with strong commercial appeal in multiple markets.”

This partnership underlines Playson’s strategy to establish itself as a key content provider in Latin America’s fast-growing iGaming sector, with Brazil as one of its central markets.