Premier Padel Announces Betsson as Global Betting Partner in Multi-Year Deal!

This strategic agreement positions Betsson as the official betting partner for the Qatar Airways Premier Padel Tour, marking a significant step in enhancing the fan experience and expanding the sport’s reach worldwide.

Enhancing the Fan Experience

As part of this collaboration, Betsson will provide a range of innovative features designed to elevate the experience for padel fans. The partnership will include comprehensive in-tournament data, exclusive player insights, and unique VIP experiences during Premier Padel events. These offerings aim to engage fans more deeply, both online and on-site, by delivering content that enhances their understanding and enjoyment of the game.

Betsson will also expand its betting services to include a wide array of padel odds, offering fans and bettors alike more opportunities to engage with the sport. Additionally, Betsson plans to create supplementary content around the tournaments, such as competitions and special ticketing opportunities, to further enhance its offerings.

Growing the Sport Globally

The collaboration with Betsson aligns with Premier Padel’s broader mission to grow the sport globally and make it more accessible and appealing to a wider audience. By leveraging Betsson's expertise in the sports betting industry, Premier Padel aims to attract a new audience to its events, enriching the in-tournament experience with exclusive insights and real-time information that brings fans closer to the action.

Rob Mitchell, Commercial Director of Premier Padel, expressed his enthusiasm for the new partnership, stating: “We are delighted to welcome Betsson as our official betting partner for the coming years. This is an exciting time for Premier Padel, and we are continually exploring ways to grow the sport globally, making it more appealing and engaging for fans both on and off the court. Our new partnership with Betsson will attract a new audience to Premier Padel tournaments and provide fans with access to new player information and in-tournament insights.”

Betsson’s Commitment to Padel

Ronni Hartvig, Chief Commercial Officer of Betsson Group, highlighted the company's commitment to padel: “We are probably the most dedicated betting company when it comes to padel, with our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Not to mention that many of Betsson's employees are devoted padel players. Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted to play our part in the growth of the sport.”

Betsson has already established a strong presence in the world of padel, having previously engaged in partnerships, ambassadorships, and sponsorships of FIP (International Padel Federation) tournaments. This new agreement with Premier Padel further strengthens Betsson’s commitment to the sport and positions it as a key player in the padel community.

Looking Ahead

Through this partnership, Premier Padel and Betsson aim to bring an enriched experience to padel fans globally, foster a deeper connection with the sport, and expand its reach to new audiences. By combining Premier Padel's platform with Betsson's expertise in sports betting and fan engagement, the two entities hope to set a new standard for padel tournaments and elevate the sport to new heights.