Soft2Bet Expands Swiper Brand to Romania After Successful Sweden Launch
Last update: 06 October, 2025
Designed primarily for mobile users, Swiper blends gaming, sports betting, and interactive navigation through intuitive swipe gestures inspired by social media apps.
The new platform offers Romanian players an engaging way to explore a wide variety of casino and live games. Using simple swipe motions, users can browse through slots, table games, and live dealer titles, while short-form video content enhances the interactive experience. This combination of familiar mobile interactions and gaming elements aims to create a dynamic and immersive environment that caters to modern user expectations.
Beyond casino entertainment, Swiper features an extensive sportsbook section and locally tailored promotions for Romanian players. The platform is built on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which incorporates missions, challenges, and personalised engagement tools to boost user motivation and retention.
Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper ensures a regulated, safe, and responsible gaming environment. The launch further strengthens Soft2Bet’s footprint in Europe, with the company now holding licences in 19 jurisdictions and operating across 11 markets.
The Romanian release comes shortly after Swiper’s rollout in Sweden, where the platform was customised for local players under a Spelinspektionen licence. Both markets highlight Soft2Bet’s focus on creating region-specific experiences that align with local regulations and player preferences.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, emphasised the company’s commitment to innovation and customer satisfaction:
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate. Our B2C launches demonstrate the strength of our technology, data-driven insights, and market expertise. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players. Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity.”
With its Romanian expansion, Soft2Bet continues to push the boundaries of gamified user engagement in the regulated iGaming space.