Spain: RubyPlay Expands Market Presence Through New Distribution Deal with Paf Group

The partnership will see a wide selection of content from RubyPlay’s multi-studio network — including titles from the recently launched Koala Games — integrated into Paf’s Spanish platform.

Under the agreement, Paf has already incorporated several RubyPlay titles into its offering. Early additions include J Mania Lucky Pyggs, Vegas No Limit Wins SE and Giga Match Moolah, representing the range of themes and mechanics that distinguish the provider’s catalogue. More games will follow as RubyPlay continues to roll out new releases across its growing European footprint.

A key component of the deal is the inclusion of content from Koala Games, an independent studio operating within RubyPlay’s broader development framework. Koala Games’ newest title, Voltage Blitz Rapid, is set to join Paf’s portfolio in the coming weeks, further diversifying the operator’s selection of slot experiences.

The agreement builds on RubyPlay’s recent expansion efforts. The studio has launched in New Jersey through BetMGM and strengthened its distribution capabilities via partnerships with QTech Games. RubyPlay’s multi-studio model allows it to deliver content through a unified system designed for faster market entry and a broader mix of gameplay styles. This structure, the company says, supports operators seeking frequent releases and varied player experiences.

Elsewhere, RubyPlay content was recently integrated by SkillOnNet across multiple markets, while Paf is advancing its own strategic initiatives, including a long-term partnership with the Finnish Ski Association that is expected to run until 2030, pending licensing approvals.

Commenting on the Spanish partnership, Dr. Eyal Loz, Chief Product Officer at RubyPlay, said the deal marks an important step in strengthening the studio’s presence in a competitive regulated market. “We are excited to partner with Paf Group as we continue to build momentum in Spain,” he stated. “Their reputation for responsible gaming and innovation makes them an ideal match for RubyPlay’s content and values.”

Eric Castro, Head of Content, Casino & Games at Paf Group, added that RubyPlay’s titles offer “a fresh and engaging experience” for Spanish players. He described the collaboration as the beginning of a long-term relationship aimed at driving sustainable growth and deeper player engagement.