Sporting Risk Partners with Pragmatic Play to Revolutionize Football Betting

This collaboration marks a significant step forward for both companies, combining Sporting Risk’s cutting-edge predictive analytics and trading tools with Pragmatic Play’s extensive operator network. Together, they aim to deliver a dynamic and engaging betting experience that caters to the growing demands of sports betting enthusiasts worldwide.

Central to this partnership is the introduction of an extensive range of betting markets, including 42 player-focused markets, 16 team markets, and 14 match markets. These offerings are fully combinable through innovative bet builder tools, enabling users to craft customized wagers with ease. Each market is further enriched by pre-configured options and stats-driven prompts, providing context and enhancing the betting journey. This approach is designed to increase engagement by offering bettors a more interactive and informed experience.

Sporting Risk will manage the end-to-end process of these offerings, including market creation, lineup management, settlement, and dynamic pricing adjustments. This ensures operators can access a seamless and efficient solution, backed by real-time updates and customizable market rules tailored to specific leagues, teams, and individual players. The streamlined integration process developed by Sporting Risk minimizes resource demands and accelerates deployment timelines, making it easier for Pragmatic Play’s operator network to unlock new revenue opportunities.

Andy Phillips, Chief Commercial Officer at Sporting Risk, expressed his enthusiasm for the partnership: "Pragmatic Play’s sportsbook solution is trusted by an extensive range of operators. By integrating our predictive modelling and sports analytics expertise, we’re driving growth in critical markets and offering unparalleled value to operators and bettors alike." Gareth Crook, Senior Vice President of Sports at Pragmatic Play, highlighted the impact of the collaboration: "This partnership with Sporting Risk empowers our clients with a full suite of player props and interval-based betting markets, covering football competitions on a global scale."

This alliance reflects Sporting Risk’s ongoing efforts to expand its reach through strategic partnerships with leading platform providers, including Amelco. By targeting key regions such as Europe and South Africa, the company is reinforcing its position as a pioneer in sports analytics and trading solutions. Similarly, Pragmatic Play is leveraging this collaboration to enhance its sportsbook capabilities, offering operators access to versatile, player-centric features that redefine football betting.

Through this partnership, Sporting Risk and Pragmatic Play aim to revolutionize the sports betting landscape by delivering innovative, data-driven solutions that enhance engagement, foster growth, and meet the evolving needs of the global betting market.