Sportradar teams up with NBC Sports RSNs to elevate NBA broadcasts with advanced data and visuals

The agreement will span the 2025–26 and 2026–27 NBA seasons and will be rolled out across hundreds of live NBA telecasts aired by NBC Sports’ regional networks in multiple US markets. Through the partnership, NBC Sports RSNs will integrate Sportradar’s NBA Advanced Data products and its AI-powered GameFrame solution directly into live game coverage.

The collaboration is designed to deepen the viewing experience by providing fans with richer, data-driven insights during games. By combining live player-tracking data with dynamic visual tools, broadcasters will be able to enhance analysis and storytelling without disrupting the flow of live action.

GameFrame, which sits at the centre of the partnership, uses artificial intelligence to transform real-time NBA tracking data into broadcast-ready visuals. These include on-air graphics, animated replays, shot charts and other contextual visual elements generated instantly as games unfold. The technology allows commentators and analysts to clearly illustrate player movement, tactical decisions and key moments, helping audiences better understand what is happening on the court.

Commenting on the deal, Brian Josephs, Sportradar’s Vice President for the Americas, said the partnership reflects the long-standing relationship between the two organisations. He noted that as NBC continues to evolve its approach to serving fans across platforms, Sportradar is playing a key role in delivering tools that add clarity and context to live NBA coverage, ultimately creating more engaging viewing experiences.

Jon Slobotkin, Senior Vice President of Content & Live Programming at NBC Sports Regional Networks, highlighted the importance of innovation in modern sports broadcasting. He said that enhancing the viewing experience is central to NBC’s NBA coverage strategy and described GameFrame as a new and visually compelling way to integrate data-driven insights directly into live broadcasts in a manner that resonates with today’s audiences.

The NBC partnership follows a period of continued commercial activity for Sportradar. Earlier this month, the company renewed its agreement with Betfred, upgrading the retail platform technology used across the operator’s approximately 1,300 betting shops in the UK. In January, Josephs was also promoted to his current role after more than a decade with Sportradar, having previously served as Vice President of North America.

Together, these developments underline Sportradar’s ongoing push to expand its influence across both sports media and betting technology through data-led innovation.