Tipico Becomes Official Partner of DFB-Pokal for Men's and Women's Competitions

This partnership, which will extend until June 30, 2026, allows Tipico to leverage the logos of both cup competitions in its advertising efforts. During matches, the Tipico logo will feature prominently on advertising boards and will also be visible across digital channels associated with the competitions and the German Football Association (DFB).

The DFB-Pokal, a highly esteemed tournament in German football, was most recently won by Bayer Leverkusen in the men’s category and by Wolfsburg in the women’s category. The partnership with Tipico underscores the significance and reach of these competitions within the football community.

Dr. Holger Blask, Chairman of the Management Board of DFB GmbH & Co. KG, expressed enthusiasm about the new partnership. He stated, “We welcome Tipico as a new partner for the DFB Cup competitions for women and men. We are looking forward to new engagement in the context of the two traditional competitions with their finals in Cologne and Berlin. In partnership, we also want to continue and intensify our extensive efforts to promote responsible gaming.”

Kajetan Strini-Brown, Tipico's Director of Marketing Acquisition, echoed this excitement, highlighting the alignment between Tipico’s brand and the dynamic nature of the DFB-Pokal. He remarked, “With the DFB on our side, we are now playing in the same team as co-partner of the DFB Pokal and strengthening our role as the largest sports betting provider in German football. The DFB Pokal, known for its dramatic matches and surprising twists and turns, is also a perfect fit for Tipico, as we always strive to offer our customers an emotional, exciting, and safe sports betting experience.”

This partnership reflects Tipico’s strategic efforts to cement its presence in the German sports betting market and enhance its association with major football events. The visibility afforded by this deal is expected to bolster Tipico’s brand recognition and engagement among football fans.

In parallel developments, the start of May saw reports suggesting that William Hill, another major player in the sports betting industry, was poised to become the new title sponsor of the Scottish Professional Football League (SPFL). This move illustrates a broader trend of sports betting companies seeking to align themselves with prominent football leagues and tournaments to enhance their market footprint.

Overall, the collaboration between Tipico and the DFB-Pokal highlights the evolving relationship between sports and betting industries, emphasizing responsible gaming while enhancing the fan experience. As both parties embark on this journey, the partnership promises to bring new dimensions of excitement and engagement to one of Germany’s most cherished football competitions.