Wildz Signs Two-Year Sponsorship Deal with FC Schalke 04

This partnership, which is set to last for an initial two years, will see the Wildz logo prominently featured in various aspects of the team’s activities, including during home games at the Veltins-Arena, on social media, and more.

The sponsorship marks a significant step for Wildz as it expands its presence in the world of sports. As part of the agreement, the Wildz brand will be showcased at FC Schalke 04's home matches, with its logo visible on the advertising boards inside the Veltins-Arena. Fans attending home games will also see the Wildz logo displayed on crowd figures and the video cube, further enhancing the brand's visibility. Additionally, the collaboration extends to FC Schalke 04’s social media platforms, where Wildz will have a regular presence, engaging with the club’s vast and passionate fan base.

FC Schalke 04, officially known as Fußballclub Gelsenkirchen-Schalke 04 e. V, is one of Germany’s most storied football clubs, boasting millions of dedicated fans. The partnership with Wildz brings together two entities that value the excitement and passion of their respective audiences. Matthias Tillmann, CEO of FC Schalke 04, expressed his enthusiasm for the collaboration, stating: “As in football, Wildz focuses on fair play and the fun of the game. The company works with the world's leading gaming providers and offers entertaining and responsible gameplay.”

Sam Brown, CEO of Wildz, also highlighted the significance of this partnership, noting the shared values between the two organizations. “We are extremely excited about partnering with FC Schalke 04, one of Germany’s most historic and iconic football clubs. S04 stands for an intense love for the game shared by its millions of unique and passionate fans. The same passion and intensity is reflected in our own philosophy at Rootz, which is why we see this collaboration as a perfect synergy to reach new heights together.”

This sponsorship is part of Wildz’s broader strategy to increase its brand visibility and engage with new audiences. The deal comes on the heels of other strategic moves by Rootz Limited, including its partnership with game development studio Peter & Sons earlier this year. This collaboration brought fresh gaming content to Rootz’s portfolio, targeting markets licensed by the Malta Gaming Authority and Ontario.

The leadership at Rootz has also seen significant changes in recent months. Sam Brown was appointed CEO in July 2023, bringing with him a wealth of experience in the gaming industry. Additionally, Maria Boelius joined the leadership team as Chief Revenue and Operations Officer in March, further strengthening the company’s executive structure.

As Wildz continues to expand its reach in both the gaming and sports sectors, the partnership with FC Schalke 04 represents a key opportunity to connect with the club’s loyal fan base while promoting responsible and entertaining gameplay. This two-year deal marks the beginning of what both parties hope will be a fruitful and mutually beneficial relationship.