William Hill Announced as Sponsor for Super Saturday at Newbury Racecourse

Scheduled for 8 February, the fixture will feature three races sponsored by the bookmaker: the William Hill Hurdle, worth £155,000 ($189,751), the William Hill Denman Chase, and the William Hill Game Spirit Chase. This partnership reinforces William Hill's prominent role in British horse racing and its commitment to supporting major events in the sport.

Super Saturday is one of the most anticipated race days of the year, taking place approximately five weeks before the Cheltenham Festival. The Newbury meeting often serves as a pivotal stepping stone for runners targeting the prestigious Cheltenham Festival, including the County Handicap Hurdle, which William Hill also sponsors. This sponsorship underscores the bookmaker’s strategic involvement in high-profile National Hunt fixtures.

Sandro Di Michele, William Hill’s Director of Horse Racing, expressed his enthusiasm for the collaboration: “We’re delighted to further our involvement in some of the biggest days in National Hunt racing, and the roll of honour on this day at Newbury is right up there with the very best. It fits perfectly into an exciting time of year for us as we build up to our return to Cheltenham Festival sponsorship, as well as our third season as the Official Betting Partner of Aintree’s Randox Grand National Festival."

William Hill’s sponsorship of Super Saturday also aligns with its broader efforts to deliver value to its customers. Di Michele added: “Racing is in our DNA, and our new sponsorship with Newbury demonstrates our further commitment to British racing. We believe it’s important to be involved as sponsors of some of racing’s biggest events, coupled with our commitment to giving our customers proper value. We offered more top prices on horse racing in 2024 than other major bookmakers, and we continue that into 2025 along with Best Odds Guaranteed daily from 8am on every UK and Irish race.”

The bookmaker also became the first to introduce a 'Non Runner Money Back' offer for the Cheltenham Festival, allowing customers to place early bets with the assurance that their stake will be refunded if their chosen horse does not participate. This initiative highlights William Hill’s focus on customer-centric innovations while building anticipation for the festival.

Newbury Racecourse Head of Sales Jordan Coates praised the new partnership: “This new sponsorship marks an inaugural title raceday sponsorship for William Hill here at Newbury. Having worked with William Hill over the past ten years, we are delighted to be expanding our existing relationship with the well-known brand who also occupy two betting shops on course. We extend our thanks to William Hill for their support of one of our flagship National Hunt meetings, which is guaranteed to feature top-quality racing action. We look forward to promoting the raceday with William Hill in the coming weeks.”

This collaboration between William Hill and Newbury Racecourse not only enhances the profile of Super Saturday but also cements the bookmaker’s role as a major supporter of British horse racing, bringing added value to fans, bettors, and the racing community alike.