Wynn Resorts Acquires Mayfair Casino in Strategic International Expansion

The deal, approved by the UK Gambling Commission, marks a significant addition to Wynn’s international portfolio and follows the company’s recent exit from the competitive race for a New York casino license. With this move, Wynn strengthens its strategic foothold in Europe and continues its expansion ahead of its anticipated resort opening in the United Arab Emirates.

The newly acquired Wynn Mayfair, formerly operated by Crown Resorts, occupies two elegant Georgian townhouses at 27–28 Curzon Street in the heart of Mayfair. The property houses 20 gaming tables across several floors, including exclusive salons privé and a rooftop terrace that offers gaming, dining, and smoking amenities. While the club itself remains strictly members-only, its street-level bar and dining area are open to the general public, blending exclusivity with broader appeal.

The venue has a rich history, originally founded as the White Elephant Club in the 1960s before being transformed into a casino by renowned gaming entrepreneur John Aspinall. Over the years, the property has attracted notable visitors from both British and international high society, including celebrities such as Richard Burton, Princess Margaret, and Roger Moore. The interiors maintain a refined atmosphere, featuring a curated mix of classical and contemporary art, antiques, and luxurious furnishings that reflect its storied legacy.

Wynn Resorts has described the acquisition as a meaningful step in its broader international growth strategy, particularly as the company pivots its focus from North America to opportunities in Europe and the Middle East. Just weeks earlier, Wynn announced its withdrawal from the New York casino licensing process, citing a strategic shift toward developments expected to generate stronger returns for shareholders. “There are uses for our capital more accretive to our shareholders, such as investment in our existing and upcoming developments,” the company stated.

One such upcoming development is Wynn Al Marjan Island, an integrated resort set to open in the UAE in 2027. This ambitious project underscores Wynn’s long-term commitment to establishing a strong presence in emerging international markets.

Although financial terms of the Mayfair acquisition have not been publicly disclosed, the company has indicated that the club will continue operating under its current model for the foreseeable future. No immediate operational changes have been announced, leaving the venue’s exclusive character and member-focused experience intact under Wynn’s ownership.

The addition of Wynn Mayfair not only reinforces the brand’s luxury positioning but also brings a prestigious central London location into its global network. As regulatory landscapes and competitive dynamics continue to shift across regions, Wynn’s acquisition highlights its adaptability and forward-looking approach to growth. The move signals a deliberate reallocation of capital toward markets that align more closely with its long-term vision and high-end hospitality standards.