Beter and Novibet Forge Dynamic Partnership, Expanding Sports and Esports Betting Horizons!

Beter's offerings include the Setka Cup in table tennis and ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and CS2, among other diverse options.

Novibet will also benefit from gaining access to Beter’s esports odds feed, coupled with the provision of 24/7 live streaming and coverage of over 44,000 monthly events. Gal Ehrlich, the CEO of Beter, expressed excitement about this collaboration, highlighting Novibet's status as a prominent gaming tech company. Ehrlich emphasized Beter's commitment to delivering swift betting experiences across various sports and esports, citing the Setka Cup and ESportsBattle brand as key components of their appeal.

According to Ehrlich, Novibet players can anticipate a unique betting experience with Beter's content, fostering customer retention. Thanos Gkiokas, Novibet's Director of Sportsbook, echoed the sentiment, emphasizing their dedication to offering top-notch sports and esports betting experiences. Gkiokas praised Beter as a premium content provider at the forefront of delivering fast-paced content that resonates with a diverse audience of players and sports enthusiasts.

This partnership is a strategic move for Novibet, reinforcing its position as a leading destination for sports and esports betting. It follows closely on the heels of Novibet's global distribution deal with ESA Gaming, a move aimed at strengthening ESA Gaming's global presence, particularly in markets such as Europe and Latin America.