Metric Gaming Partners with Betzone for UK Sportsbook Launch!

Metric Gaming, a leading sportsbook technology provider, has announced an exciting new partnership with Betzone as part of its strategic expansion into the UK market. This collaboration comes on the heels of Metric Gaming's successful launch of its sportsbook platform in the Netherlands in May. The company's entry into the UK market marks a significant milestone, reflecting its growing ambition and commitment to excellence in the sports betting industry.

Metric Gaming's foray into the UK follows its notable achievement in the Dutch market, where it navigated the stringent regulatory landscape with its self-proclaimed ‘whiter-than-white’ regulatory policy. The Dutch regulator, Kansspelautoriteit (KSA), revised its responsible gambling policy in June, providing a rigorous testing ground for Metric Gaming's commitment to compliance and integrity.

Last July, Metric Gaming bolstered its reputation for integrity and responsible gaming by becoming a member of the International Betting Integrity Association (IBIA). This membership aligns Metric Gaming with over 150 other industry leaders dedicated to maintaining high standards of betting integrity. The company's entry into the UK market represents another step in its journey to uphold these standards in one of the world's most tightly regulated betting landscapes.

Keith Hayes, CEO of Metric Gaming, expressed his enthusiasm for the partnership with Betzone and the company's UK debut. "We feel privileged to have been selected by the Betzone team before we had a live product out there, and we aim to repay their astute judgement," Hayes said. "Of course, we’re excited to enter our home market, but particularly as we will showcase our first proprietary product, Racing. With a soccer product in the works too, this is another important step to finally unlocking the power of this incredible platform we’ve built."

For Betzone, this agreement marks the second UK-based partnership announcement within a week. The company recently revealed a collaboration with Gaming Innovation Group, further solidifying its position in the competitive UK market.

Adam Joseph, COO at Betzone, shared his thoughts on the new partnership with Metric Gaming. "We are delighted to announce the partnership with Metric. We have been impressed with their product and proposition, as well as their speed of delivery. We are confident they can support us with Betzone in the UK market, and the other opportunities we are planning," Joseph stated.

The partnership between Metric Gaming and Betzone is poised to make a significant impact on the UK sports betting market. By combining Metric Gaming's cutting-edge technology and commitment to integrity with Betzone's strategic vision and market presence, both companies are set to capitalize on the growing opportunities within the UK betting industry. As Metric Gaming continues to develop and launch innovative products, such as its proprietary Racing product and upcoming soccer platform, the partnership promises to deliver a superior betting experience for UK consumers.