Kwiff Partners with Seconds Out to Expand Presence in Boxing

The collaboration is set to enhance Kwiff’s visibility within the boxing community, leveraging Seconds Out’s established platform to connect with a passionate and engaged audience.

Seconds Out holds an exclusive designation as YouTube’s primary boxing channel, making it a valuable partner for Kwiff as it expands its reach in combat sports. The deal aligns with Kwiff’s broader strategy of engaging with sports fans through innovative and responsible advertising initiatives.

Garry McGibbon, Director of Acquisition at Eaton Gate Gaming, Kwiff’s parent company, expressed enthusiasm about the partnership: “Kwiff and Seconds Out are in the same corner when it comes to building meaningful relationships. Working with the team at Seconds Out has been a fantastic experience thanks to their professionalism and belief in responsible advertising goals. This collaboration allows us to align with a well-respected platform and engage with a dedicated boxing audience in an authentic way.”

Robert Waterman, Founder of Seconds Out, also highlighted the significance of the partnership: “We are pleased to be working with a responsible company that shares our values and vision. Their support will help us ‘supercharge’ our coverage and assist us in providing the very best content for our fans. With Kwiff’s backing, we can continue growing and delivering top-tier boxing content to our audience.”

This move follows Kwiff’s ongoing commitment to responsible gaming, including the introduction of its 'Curfew' tool in September 2024. The feature enables users to set personalized access restrictions, reinforcing Kwiff’s focus on player well-being. Additionally, Kwiff has expanded its presence in horse racing through a recent partnership with Racecourse Media Group (RMG), integrating RMG’s live streaming services into its platform.

By entering the boxing advertising space, Kwiff continues to strengthen its presence across major sports, ensuring its brand is closely associated with high-quality content and responsible engagement.