Soft2Bet Unveils Swiper: A New Mobile-First Brand Tailored for the Swedish Market

Designed to reflect the habits, expectations, and regulations of the Swedish market, Swiper combines cutting-edge technology with strong local compliance features to deliver an innovative player experience.

At the core of Swiper lies Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine, a framework the company has refined across multiple projects. The engine is built to adapt rewards, missions, and offers to individual players, helping extend engagement while keeping the experience fresh and entertaining. By integrating this system into the Swiper platform, Soft2Bet aims to bring the same level of personalization and interactivity that users already associate with global social media platforms like TikTok and Instagram.

One of the standout features of Swiper is its mobile-first design. The platform operates with a swipe-based navigation system that mirrors the smooth scrolling and discovery style familiar to social media users. Each swipe reveals new content, such as short video clips highlighting new game releases, jackpots, and live action. According to Soft2Bet Chief Product Officer Yoel Zuckerberg, this approach makes game discovery part of the entertainment itself:

“Players today are used to the ease of scrolling TikTok or Instagram and we wanted to bring that familiarity into the casino experience. With Swiper, players discover games through a personalised feed of short, dynamic clips that surface new releases, jackpots and live action. Each swipe is instant and powered by our MEGA engine, which adapts rewards and missions to each player’s preferences. Discovery is part of the entertainment, and players stay engaged longer because the experience is both engaging and fun.”

Beyond entertainment, Swiper’s launch places a strong emphasis on trust, safety, and compliance. To achieve this, the platform has integrated several key systems that are central to the Swedish digital landscape. Payments are handled through Swish, the nation’s dominant mobile banking solution, ensuring deposits and withdrawals are both fast and reliable. Player verification relies on BankID, which offers instant, secure identification that Swedish consumers already use for everyday services. Additionally, Swiper is fully integrated with Spelpaus, Sweden’s national self-exclusion register, ensuring that players who opt out are automatically excluded across all licensed operators.

Soft2Bet’s General Counsel David Yatom Hay underscored the importance of these measures:

“These features are essential to creating a safe, trusted environment for Swedish players. BankID provides secure, instant verification that people already rely on in daily life, so onboarding feels familiar and safe. Similarly, Swish makes deposits and withdrawals fast and straightforward via the player’s bank account, adding reassurance to every payment. Spelpaus is integrated by default, so anyone who chooses to self-exclude is automatically protected across all licensed operators. By combining these systems, Swiper delivers a secure, compliant experience that aligns with local expectations.”

Swiper will also provide a broad selection of content, including over 85,000 live betting opportunities and 70,000 pre-match markets, alongside promotions tied to Swedish cultural events and holidays. This localization strategy builds on the success of Soft2Bet’s other market-focused projects such as CampoBet and Betinia, which are already licensed in Sweden but optimized for Danish players.

By blending a social media-inspired interface with robust local compliance tools and a deep sportsbook offering, Soft2Bet hopes Swiper will carve out a strong position in Sweden’s highly regulated online gambling market. The launch represents not only a new brand but also a step forward in how iGaming operators can merge familiarity, trust, and innovation into one seamless experience.