Betsson Becomes Major Sponsor and Naming Partner of Peristeri BC

Under the agreement, the historic Athens-based club will now compete as Peristeri Betsson BC.

The collaboration marks the start of a two-year strategic partnership aimed at supporting Greek sport and deepening engagement with local communities. Both parties emphasized that the deal goes beyond traditional sponsorship, reflecting a shared vision for growth, professionalism, and fan experience.

Betsson Commercial Director Andreas Nikolopoulos expressed enthusiasm about the alliance. “It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades,” he said. “We do not view this merely as a sponsorship but as a strategic alliance. We share the same values with Peristeri: professionalism, consistency, and a constant commitment to offering high-quality experiences to fans. We are committed to supporting them throughout this journey and we wish the team a season full of health, energy, and success.”

Peristeri Betsson BC General Manager Manos Kotsis highlighted the partnership’s goals, focusing on both community engagement and talent development. “We are now officially Peristeri Betsson, and we will be for the next two years,” Kotsis said. “Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international. We believe we have made meaningful progress over the past two years, but both goals require strong organization, planning, and method. We are delighted that Betsson is by our side, supporting this effort and enabling us to move forward with greater confidence.”

The partnership comes at a time when Peristeri BC is seeking to strengthen its presence in Greek basketball while fostering local talent. By combining Betsson’s international reach and resources with the club’s historic identity, both parties aim to create a sustainable platform for success on and off the court. Fans can expect enhanced matchday experiences, community initiatives, and continued investment in player development as Peristeri Betsson BC embarks on this new chapter.